In the digital world where our attention is at a deficit, the only way to engage your over-stimulated audience is by telling an authentic and personal story. Technology has given everyone the power to mobilize a tribe and convene. However, the key to success is the ability to tell an impactful story. Watch and listen to the stories on change.org, TED.com and Kickstarter, and you'll understand what I'm talking about.
As a recruiter, I ask my clients (Owners and Operators) to share their story so I can be their Ambassador. Their Vision, Values (personal and leadership) and Purpose are the secret sauce to engaging a top candidate (Manager or Executive who is in the top of their field). Candidates are initially interested in hearing about their story then the culture of the organization. Next I'll task the candidate to Google/Yelp/YouTube the owner(s) and organization before we even discuss the technical requirements - as it is only a 25% predictor of someone's long-term success.
A prize skill of today's Leader is Innovation. Start by crafting your own narrative if you want to attract talent into your organization.
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