When you recall a fond birthday memory, is it in a restaurant? When you speak highly about a favourite restaurant, do you celebrate birthdays there?
It is my observation and experience that nailing the "Birthday Performance" is a guarantee to win over a customer. The Birthday Performance is doing something remarkable while presenting dessert with a candle. Some of the best I've witnessed include El Bodegon turning down the house lights and playing the Happy Birthday song in Spanish, Guu Izakaya has their whole FOH and BOH team sing Happy Birthday in Japanese, and Canoe has every staff member wish you a Happy Birthday throughout your meal. Naturally, the whole restaurant claps and sings to celebrate your big day too.
Further, even people who don't like the attention for themselves will celebrate other people's birthday at these restaurants because of the overwhelming experience!
Simple display of care and gratitude towards your guest on their favourite day goes a long way. A small but significant gesture is what makes your restaurant memorable.
Now what kind of impact could you make if you remember to send them a birthday wish every year?
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