When you speak to Torontonians about being world-class, a common answer is, "We've come a long way but still two-years behind other cities like New York and Miami." Regardless whether this is true or not, we need to stop comparing ourselves and instead identify our own strengths to build from within. Otherwise, we'll go in circles trying to chase our own tail. Do you think Douglas Copland thought in his early years, “I’m two-years behind Damien Hirst” or Drake telling his friends, “I’m two-years behind Kanye”?
Tim Hortons' slogan in the early years was “Your Friend Along the Way” before becoming, in recent years, “Always Fresh.” They won the hearts of Canadians one small town at a time. Now Tim Hortons have become an International brand.
One needs to recognize that Canada’s best assets that have gone on to become globally celebrated brands are a result of being authentic, focusing on their differentiating factor and mining their talent. In doing so, you’ll realize that we are not behind but exactly where we’re supposed to be.
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