There are a few things in life that you'd look forward to on a monthly or annual basis. For example, Christmas mornings, vacations, your surprise party, changing color of leaves, Food & Drink’s Holiday Issue or Vogue’s September Issue, and memorable dining experiences.
Living in a bustling city like Toronto, eating out is pretty commonplace whether it's for lunch, brunch or dinner. So becoming someone’s favourite spot is an incredible honor, a worthy goal to pursue. The secret ingredient is equal parts of product, service and atmosphere. Since service has more touchpoints than product and atmosphere (that is, contact with your guest) it requires more of your attention to perfect. Your guests are anticipating their next symphonic dining experience. This will be your differentiating factor in becoming memorable.
You know the song from the classic ketchup commercial, “Anticipation is a beautiful thing!” It truly is.
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