Liberate

In Anthony Bourdain's new show Parts Unknown on CNN, Noma was the focal point for the Copenhagen episode. Chef/Owner Rene Redzepi shares his keys to success, they include passion for authentic innovation, embrace failure as the part of the process and liberate oneself from social norms and status quo.

At Noma every Saturday after service, the kitchen staff would convene to showcase their delectable inventions to be judged by their peers and Chef. The sole purpose for this weekly exhibition is to learn, share and innovate; and not for the purpose of getting their dish on the menu. “Create your own masterpiece and the reward is pride”, quips Rene.

Noma was also one of the first to have their cooks run every dish from the kitchen directly to the guests in the dining room. This ensures that the person explaining the dish was involved in the entire process from foraging, planning, preparing, cooking and plating.

Noma has become the world's best restaurant three years running. "Truly greatest experience of life", "Staff is enthusiastic and devoted", and "Adventure for all the senses", are a few comments you’ll read on-line. The only way to truly stand out is by being different and not just being better.

Embrace and fight for change, it’s the only way to bring down the walls.