What is the first impression you'd like to impart when guests leave your website, on-line reservation or establishment? Welcomed, happy, excited, eager or fortunate are all viable options. Once your team has been aligned with the answer, they could own and deliver on such an outcome.
Unfortunately too many potential customers are not returning to your business due to an underwhelming first impression. An obvious example that frustrates all business owners would be a customer walking out because no one engaged them, or worse, heard the word "No". Due to technology and multiple social platforms, the opportunity to fumble has increased. Equally, so has the opportunity to impress.
Business owners who value every interaction as a potential opportunity to build a relationship understand the power of the first impression. Giving interviewees a gift card for a future visit is creating a client. The Host/Front Desk Manager who empowers their team to make every walk-in welcomed even when they are full is creating a client. A start-up business on Kickstarter seeking pledges by producing a purposeful service/product is creating a client.
Controlling the first impression is how to make an everlasting relationship.
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