In the past, the letters “WS” next to the score meant something. Now the mere number alone would influence a wine buyer to purchase the product without a further description. Usually the variance between 89-92 PTS would indicate a very good score. Wine Spectator and other top reviewers have done a great job by utilizing this scoring process as a concise way to communicate the value of a product.
We use percentages to score our hotel stays, airbnb experience and usability of an app on our mobile. Aside from price, it is the principal deciding factor for buying especially when the score is next to the product. But as the ability to attain information gets faster, consumers will demand more information about the score. For example, what were the metrics used. Ultimately more metrics would be required to fulfill every buyer’s needs.
When this happens, a Service category will be an additional filter used for a search next to price, vicinity or cuisine. Start to work on the Service score now, it will soon become the deciding factor for your future buyers.
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