(SUMMARY) David and Goliath by Malcolm Gladwell
Underdogs, Misfits, and The Art of Battling Giants. The title truly summarizes "G-Well's" newest and highly anticipated book following his best sellers The Tipping Point and Outliers.
Embracing their handicaps, identifying their strengths and focusing on their desired outcomes are what the most successful people have done to triumph over their genetic/inherit disadvantage.
Now is the best time for a small business to compete with a big business. Create a product/service that you're truly passionate about, hone your skill to become the authority in that field, tell a purposeful story and broadcast to your network. Be committed to the niche market and they will spread your brand to their networks.
Don't worry about the old adage Location, Location, Location. If you have the right product/service your audience will find you. Be proud that you are small, nimble, resourceful, innovative, decisive and yet impactful. The current network revolution does not handicap small businesses, only your conviction does.
In hospitality, having the best leaders is your differentiating factor. Therefore attracting top talent, usually a shallow pool in every industry, is paramount.
Here is how:
1) They value a company that thinks differently, allows autonomy, embraces change and welcomes input. Your start-up can provide this environment.
2) An opportunity to help grow a business from ground up is more appealing than joining a behemoth that stays the same. Remember, a large company's strength is also its weakness.
Be the sling in your segment that slains the giant.
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