My favourite new addiction is Kickstarter, partly for the innovation and mostly for the success story. Kickstarter is a company that provides a platform - in way of crowd funding - to raise money to launch creative projects from around the world. Unlike eBay, your addiction to shopping is more meaningful by supporting a start-up business, what Richard Branson calls contributory consumption. In some case, you can just be a "backer" by pledging a nominal amount, or you can "purchase" the product/service when you pledge the full amount - assuming they meet their "raised" target or start-up capital.
I love that this type of platform supports innovation and fuels more innovators to take action. They no longer depend on traditional/institutional lending, can connect with their niche market/tribe directly while beta-testing their products concurrently. Now that is a game-changer.
I am hopeful that this type of innovation will feed into our industry so more budding restaurateurs can pave their own way to what is important to them, focus on bigger goals, and unite people with common interests who will fund/support their dream.
Start by being a backer of other people's dreams.
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