Care-meter

A client who travels around the world described Toronto this way, she is a beautiful girl who never has a boyfriend because she stays home to complain about being alone.

We are a beautiful city that has attracted local and international business owners to open here, yet we don't have people working in them who truly care about how they represent themselves and these brands.

Caring requires putting other people first and asking these questions:
1) What do my customers want?
2) How do I want them to feel?
3) Is this best for me or my customer?
4) Why should they pick me?
5) Would I pick me if I didn't own/run it?
6) If I do this, will I still be here in 1-2 years?

Then act accordingly everyday and rate yourself on a simple meter where 1 is "I nailed it", 2 is "better work on that" and 3 is "SHIIIIIIIIT!"

Caring is a skill that will open more doors, set you apart and give you staying power in short/mid/long term.

Now make it your one-word equity.