Marketing is an important part of a restaurant's success as social media connects and organizes the like-minded incredibly quickly. An effective strategy for many restaurateurs is going outside the four-walls to set up pop-ups, swamping kitchens like Grant Achatz (Chicago) and Daniel Humm (NYC), and hosting parties at large outdoor venues. These parties mix music, DJs, artists and food to create a unique experience for thousands of their followers.
This past Friday La Carnita and TUM (The Underground Market) hosted DOS, a follow up to UNO, drawing two to three thousands guests to enjoy street by La Carnita and Big Star - popular Chicago taqueria - forty international artists and four Superstar DJs at Evergreen Brickworks - a large outdoor venue in Toronto - from 7pm to 2am.
This method of servicing your guests/followers is certainly modern and what seems to be very relevant, if creating unique experiences is important to your brand. Of course this does not replace the need to provide uplifting service within the four-walls but it brings goodwill and a commonality of "good times" to the conversation.
Thank you for thinking outside of the box, see you inside the four-walls soon.
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