Surprise!

Do you remember the excitement of finding a toy inside a cracker jack box? The thrill of walking into a room where your friends and family are anxiously waiting to scream "surprise"?

The Library Bar at Nomad Hotel has inserted a surprise for you to find, five flasks filled with rye are hidden inside books on the shelf, that you can consume and take home if found. For most people, the thrill of "being in the know" is enough but for others like myself, I searched the library for the hidden treasure for finding a flask would be a better story to spread. I assure you, everyone in the library who watched me climb the winding staircase searching the second floor shelves have an exciting story to tell too.

In my first restaurant kubo, the bathrooms did not have a M or W to distinguish them apart.  Instead, a sign hanging above and between both doors that read "woman are always right". The buzz we created amongst our guests and media was priceless.

Remember it didn't cost much for the hotel to implement this strategy but the ROI with your customers are huge and impression ever lasting.

When an experience is beyond our expectation, not only is it memorable and engaging, but is it worth talking about. In a mobile world where news spread quickly to networks that you couldn't otherwise reach, don't you want to provide a surprise worth sharing?