Saturday, 18 May 2013

Understanding the market


I've been reading Jason Dorsey known as the "Gen Y Guy" who is the authority on this topic as he helps large and small companies grow.

As a Gen-Xer, I am fascinated by the differences between our generations and how this knowledge would benefit hospitality, especially when they are the largest group working in our front line.

Did you know that Gen-Yers - born 1977 to 1995 - is the fastest growing group in our work force today and is predicted to outspend the baby boomers by 2017 - with this trajectory only going in one direction?

Did you know that right now, first time ever, four generations are working together under one roof?

This book will help you understand the market place and provide action steps to adapt your business immediately.

One of my favorite tip in the book: Gen-Yers will either be looking online for another job or texting three friends to apply immediately, if you engage them properly on their first day of work. Knowing that, start your new team member on Tuesday instead of Monday when you can give them undivided attention.

With a limited talent pool in the market place, grooming young hospitality talent to become the next leaders is not only our duty but is your competitive advantage.

Like Fonzi would say; "Cool!"

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