During the coldest time of year when spending money and braving the harsh weather are obstacles to dining out, Winterlicious has given Torontonians (GTA) a reason to try new restaurants and network with friends. As someone who loves the hospitality industry, it is amazing to see a bustling restaurant with happy guests, delicious plates and staff having fun. Though owners are making less money, this is a time to be building relationships and goodwill with your guests, keeping your staff hours up, and creating momentum for the rest of the year.
Consider Licious as an investment towards the marketing of your restaurant, as eager "fooddies" turn their dining experience into a sport by out-blogging, out-tweeting and out-instag-ing (instagram) each other. As expected, thumbs up or down on service is an integral part of their comments. Thankfully, Winterlicious restaurants have been receiving positive feedback for their excellent service and, ultimately, good value.
Keep up the good work (restaurants and restaurant-goers), only 8 more days of Winterlicious and then 4 more weeks of Winter.
P.S. Maybe Winterlicious would extend an extra week just to shorten the Winter season!?!
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