Maria who is dating someone she really likes met via on-line dating service, Beth who gives daily to the homeless has decided to make a difference because her moniker is "Make it Count", and Sam who calls me out of frustration seeking a career change all have one thing in common, they all said "Hell Yes!" As Richard Branson famously said, "Yes is more fun!"
Your business is no different, determine your core HELL YES's, anchor your actions to this belief, ignore the NO's - including naysayers, reviewers & those content with status quo - and you'll attract clients who you want to do business with.
Otherwise, your lethargy is confusing your employees and turning away your customers. We don't want to hear "maybe, let me check with my boss, or don't know", for we'll continue down the line until we find another business that screams HELL YES on service, food quality, culture & purpose.
The cellphone company who ties your hands with a two-year term, a hotel who charges you for wifi, and a bank who charges fees to deposit/withdraw your own money, we simply say,"HELL NO!"
Are your choices more clear now?
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